Mitsui Fudosan UK at White City

A huge area of west London is being redeveloped by a partnership between Japan and Britain.
Visualisation of Misui Fudosan White City developm


In 1910, just two years after being the site of London’s first Olympic Games, White City in west London hosted the Japan-British Exhibition. It was visited by more than eight million people over six months and remains in the record books as one of the greatest-ever displays of Japanese commerce and culture. Now east meets west again in White City, as part of this area is now the largest-ever city development in London by a Japanese company.


In two separate but adjacent developments (the old BBC Television Centre and White City Place) Mitsui Fudosan UK, the European headquarters of the Mitsui Fudosan Group, and its UK partner Stanhope are creating a mighty campus for the creative industries.

Work commenced on the Television Centre site three months ago. The landmark 14-acre (56,650m2) site will become a mixed-use development with 350,000 sq ft (32,500 m2) of offices, a hotel run by Nick Jones’ Soho House group, restaurants and 950 new homes including 142 affordable flats. “This site has a great legacy of being the world’s first purpose built centre for television production,” says Hideto Yamada, Managing Director of Mitsui Fudosan UK. “We want to retain and maximise those values.” The development will pay homage to the original use of the building and keep many of the original features of the much-loved listed buildings including the famous “doughnut,” atomic dot wall and Helios statue.

Neighbouring White City Place is a 17-acre (69,000 m2 ) site. Three buildings will continue to be leased to the BBC as a long-term occupier in a new urban business park that will be designed to appeal to young, growing creative, digital and technology businesses. “We are creating a fresh and vibrant business destination in west London,” says Yamada.

A successful partnership

Mitsui Fudosan is no stranger to London, having invested in and developed properties in the city for more than 30 years. But the scale and the unique Anglo-Japanese history of White City is something that makes Hideto Yamada feel “very proud” of the company’s role. “We want to work with London’s long-term vision and deliver it together,” he says.











>Back to 'London and Japan: The Power of Parntership'. ロンドンと日本:パートナーシップのパワー

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