We help clients prepare and plan for market entry so that they can accelerate into the UK market and quickly establish a viable business through targeted revenue generating activities.
We assist clients from all over the world, from every sector, with their expansion plans into the UK, or the UK as a hub for Europe. We provide planning and preparation assistance from the initial commercial evaluation of the market opportunity, right through to helping open doors for business development.
“4 in 5 companies fail when entering a new market.” (McKinsey).
Many of the costs, risks and mistakes involved with entering a market can be reduced or avoided with the right planning and preparation. We can help every step of the way.
Prepare Market Entry Programme
For those early on in their market entry planning, we offer a customisable planning service: ‘Prepare’. Using our tried and tested methodology, we work with you to develop a comprehensive, actionable go-to-market plan and supporting business case to get you market and sales ready.
If you have specific planning requirements with localising aspects of your business model for the UK, we can provide local expert input. Our services include assistance with building the business case; proposition optimisation; helping identify targets - channels, partners or customers; and support with strategies to help sales.
For clients that have already developed their strategy or plan, but require market validation, we can assist with proposition testing before you commit to heavy investment. With input from relevant UK experts, this should ensure you are optimised for business development and sales.
Additionally, for established products and brands, we offer sales and distribution services as a first step to testing the UK market.
The Trade Horizons approach is typically strategic, relevant, and pragmatic, ensuring the market entry assistance we provide is relevant to your business, is practically achievable, and offers you the best chance of UK success.
They steered us easily through what had appeared a difficult, complex and lengthy task in a matter of months which has meant real savings in terms of time and costs.
Owner/CEO, Daniel Galvin Jnr, June 2014
Full Market Entry Programme available through London and Partners. Ideal for clients requiring support from local experts, and for those at the beginning of their market entry journey.
The Programme covers all aspects of UK market entry and will result in a full go-to-market strategy and plan. Each Client will be assigned a sector relevant Business Coach for 1:1 support. Ask your London & Partners Business Development Manager for details.
Type of company
Commercial Strategy and Business Development Accelerator
- Full Market Entry Programme
- Custom Services: strategies, targeting, action plan, sales readiness
- Market Validation
- Swedish, Italian, French, Japanese
- Translators or native speakers on request
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