Yoyo seeks to unlock the dormant value mobile holds for retailers, brands and consumers by creating a platform for a truly personal buying experience for consumers. Yoyo integrates with any retailer point of sale (POS) system to create fast and secure mobile payments that matches customers to their basket data. This creates a payment system that enables brands and retailers to answer the big three questions: How do I know my customer? How do I engage my customer in a personal way? How do I create a unique brand experience?
Its first customer was Imperial College London; today, Yoyo handles more than 30,000 transactions per month across the university’s 32 food and drink outlets. Yoyo is now used in more than 40 universities and over 100 corporate locations and is now extending its reach onto the high street.