A leader for games
With 37.3 million games players, the UK’s video-game industry is Europe’s largest market, and the sixth largest globally in terms of consumer revenue. It’s also the most profitable in western Europe in terms of revenue per download. Europe’s largest ever Series B funding round, $502m, was secured by London-based Improbable.
Find out more about London's games sector.
Where retailtech flourishes
In 2018, Londoners were the most active online shoppers in England, indulging in e-commerce retail therapy on average seven days per month. This thirst for technology is driving London’s position as a leading city in software and mobile app development. As the number of connected devices in the UK is set to increase twelve-fold by 2026, London promises to be a crucible for innovation in retailtech and fashtech.
Find out more about London's retailtech sector.
A hub for adtech
The UK spends more on digital advertising than any other EU country and more per capita than the USA. With an ecosystem valued at £11.5bn, London is the natural home for the world’s major ad agencies. In fact, two-thirds of international agencies have their European headquarters in the city, confirming its status as the global adtech hub of the continent.
Be in the know
How we can help
London & Partners offers free advice to potential and existing overseas investors, from startups to established companies.
We can help you:
- Make the best use of the investment incentives available, such as Video Games Tax Relief, R&D tax credits, prototype grants through the UK Games Fund, and the CreativeXR fund
- Connect with creative business support networks and trade associations
- Set up your UK entity quickly and efficiently with support from our partners