Find out why London provides such a great opportunity for games companies.
1. Games success
Some of the world’s biggest global successes – Football Manager, Monument Valley, Candy Crush Saga, the Batman Arkham series – have all been created in London. Those famous games are matched with a network of expert games studios and publishers, such as Activision Blizzard, SEGA, Sony Interactive Entertainment, King, Bossa Studios, Riot Games and Improbable.
2. Exceptional talent
With 614 games developers and publishers based in London – and almost half of them in the centre – there’s a dense population of engineering and design talent. London has more than 357,000 developers, the highest population in Europe. 
London is an incredible centre of innovation, which lends itself to the creation of new gaming genres, that's unmatched elsewhere in the world.Roberta Lucca, Co-founder and Chief Brand Officer
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3. Growth incentives
The Video Games Tax Relief (VGTR) allows studios to claim back 20% of qualifying spend for a game wholly developed in the UK or European Economic Area.In 2017/18, 345 games companies were granted Video Games Tax Relief.
4. Investment hotspot
Let London invest in your games. Between 2015 and 2019, 105 VC deals – worth £596m – were completed in London’s games and esports sectors in London. London is also home to games-specific venture capitalists, including Hiro Capital and London Venture Partners.
5. The next wave
Prosper in an industry expected to grow by 6% (to £5.2bn) by 2021. More companies are recognising esports consumers as an opportunity, as seen with the opening of London esport hubs such as Wanyoo, Razer and GAME’s Belong.
Explore London's games ecosystem
View a snapshot of London’s games community. Use the filters in the map to discover the city's ecosystem.