1. Games success
Some of the world’s biggest global successes – Football Manager, Monument Valley, Candy Crush Saga, the Batman Arkham series – are all made in London. Those famous games are matched with a network of expert games studios and publishers, like Activision Blizzard, SEGA, Sony Interactive Entertainment, King, Bossa Studios, Riot Games and Improbable.
2. VR/AR talent
Recruit in the top hub for VR/AR talent in Europe. Having world-class talent with VR/AR skills and more than 350,000 developers, London is home to more developers than both Paris and Berlin.
3. Growth incentives
The Video Games Tax Relief (VGTR) allows studios to claim back 20% of qualifying spend for a game wholly developed in the UK or European Economic Area. 345 games companies were granted Video Games Tax Relief in 2017/18.
London is a great place to be located. It provides access to the UK's tremendous tech talent, and is also an attractive place to work for the global talent vital to growing a tech business.Improbable
4. Investment hotspot
Let London invest in your games. Europe’s largest ever Series B funding round was secured by London-based Improbable. The $502m round was led by SoftBank in 2017 and followed by a further $50m from China’s NetEase in 2018.
5. The next wave
Play big: new giant esports venues are planned across the city to host esports leagues and tournaments, including a London arena. Google Affinity Gaming, the Red Bull Sphere or the Wanyoo esports Studio and get excited.
London for games map
Download our map and see where London's games companies are based.