Why London for creative?

From Saatchi & Saatchi to Framestore to Shazam, creative energy makes Londoners tick. Now, they’re bringing that sense of innovation to the world, through games development, fashtech and retailtech, adtech and ecommerce. Join the world’s most inspiring visionaries and let them enhance your potential. The capital of Europe’s creative economy is ready to play.

A leader for games

With 37.3 million games players, the UK’s video-game industry is Europe’s largest market, and the sixth largest globally in terms of consumer revenue.[1] It’s also the most profitable in western Europe in terms of revenue per download.[2] Europe’s largest ever Series B funding round, $502m, was secured by London-based Improbable.[3]

Find out more about London's games sector.

Where retailtech flourishes

In 2018, Londoners were the most active online shoppers in England, indulging in e-commerce retail therapy on average seven days per month.[4] This thirst for technology is driving London’s position as a leading city in software and mobile app development. As the number of connected devices in the UK is set to increase twelve-fold by 2026[5], London promises to be a crucible for innovation in retailtech and fashtech.

Find out more about London's retailtech sector.

A hub for adtech

The UK spends more on digital advertising than any other EU country and more per capita than the USA.[6] With an ecosystem valued at £11.5bn[7], London is the natural home for the world’s major ad agencies. In fact, two-thirds of international agencies have their European headquarters in the city[8], confirming its status as the global adtech hub of the continent.

Be in the know

How we can help

London & Partners offers free advice to potential and existing overseas investors, from startups to established companies.

We can help you:

  • Make the best use of the investment incentives available, such as Video Games Tax Relief, R&D tax credits, prototype grants through the UK Games Fund, and the CreativeXR fund
  • Connect with creative business support networks and trade associations
  • Set up your UK entity quickly and efficiently with support from our partners

Contact us

Find out how we can help you set up in London.

Get in touch

Our team can advise you on every aspect of how to start a business in London, free of charge.