London is the world’s most popular city for global retailers

London & Partners can help you set up and grow in one of the world's favourite shopping destinations

Your guide to setting up a pop up shop in London

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Your guide to setting up a pop up shop in London

With more global retailers than any other city, London is one of the world’s most exciting, innovative and profitable cities for retail. Make your mark alongside other iconic brands in the West End, or set up in one of London's other busy shopping hotspots.

1. Access to customers

Sell to 16.8 million international visitors spending £11.3bn in the capital every year, alongside 8.3 million Londoners who boast the highest average disposable household income in the UK. Or go digital and tap into the £91bn sold online.

2. Shopping hotspots

Set up in well-known shopping districts including Oxford Street, Regent Street and Covent Garden, or find new customers in up-and-coming areas like Croydon, Stratford, Hackney and Wembley.

There are more international retailers in London than any other city - higher than New York or Dubai

£92bn is spent on retail in London every year

3. Creative capital

Voted the global fashion capital for two years running, London is home to the European headquarters of the world’s leading advertising and digital agencies. And with three of the world's top five fashion schools, the capital is a hub for recruiting top talent as well as the setting for London Fashion Week, generating annual sales of more than £100m.

4. Test the market

Use London as a stepping-stone to global expansion, following in the footsteps of the US’s Rag & Bone, China’s Bosideng and Spain’s El Ganso. Or test your product with a pop-up retail store and become part of a growing community of innovative retailers generating UK sales of £2.1bn in the past year.

Why London should be the next location for your brand

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Discover why London should be the next location for your brand


It was in London we established our flagship store, which is also our European headquarters. London is an excellent city in many ways, with a good supportive government and superb environment, developing our business in such a thriving city will greatly enhance our brand.

Gao Dekang, Chairman, Bosideng, Hong Kong

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How we can help

London & Partners offers free advice to potential and existing overseas investors, from start-ups to established companies. We can help you:

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